B2B Website Redesign and Content Marketing for Consulting Firm

+71.78%

Users

+73.89%

Sessions

+82.47%

Pageviews

+4.93%

Pages per Session

+22.97%

Avg. Session Duration

-8.97%

Bounce Rate

+55.67%

Organic Search

+722.22%

Social Traffic

Comparing 3 months after site launch to year prior (11/3/20 - 2/3/21 vs. 11/3/19 - 2/3/20)

Challenge/Situation

Federer Performance Management Group (FPMG), a family business consultant based out of Tampa, Florida, wanted a modernized B2B website that answers the concerns of succession planning and performance coaching that leaders of family and closely-held businesses face today. They needed a website that showcases the client’s past work, plethora of services, and catalog of thought leadership content, all while ensuring the user experience from page to page is seamless.

Solution

FPMG partnered with Bop Design to elevate its brand to the next level. The content of the new B2B website focuses on the commitment to personal and professional success and resonates with key stakeholders in family-owned and closely-held businesses. There is a large library of free and downloadable thought leadership content that provides guidance in succession and leadership training.

Results

Since the redesign of the new B2B website, FPMG has seen exponential growth. Leads have skyrocketed and traffic to the website is at an all-time high. Family business keywords and SEO-driven thought leadership content have increased organic traffic while decreasing the bounce rate of its visitors.