IVEMSA
B2B Web Design & Content Marketing Strategy for Shelter Services Provider
+16.68%
Users
+14.93%
New Users
+14.91%
Sessions
+14.04%
Organic Traffic
+79.59%
Social Traffic
Results are based on 6/1/2022 - 8/31/2022 traffic compared to 6/1/2021 - 8/31/2021 traffic
Challenge/Situation
IVEMSA provides shelter services to U.S. manufacturers looking to expand or set up operations in Mexico under the IMMEX program. The initial scope was for Bop Design to build out a polished website that resonated with manufacturing and procurement leaders in aerospace, automotive, medical devices, and technology manufacturing. Once the website launched, IVEMSA hired Bop Design to craft an ongoing content marketing strategy to generate leads and drive traffic to the website.
Solution
Bop Design designed and built a website that clearly explained the services IVEMSA offers, the value of these services, and the companies they work with. The Bop team developed an SEO strategy to attract the right buyers to the site and give IVEMSA an edge over competitors. The website content is optimized for user experience and to convert buyers looking for shelter services or Mexico manufacturing partners. The ongoing content marketing strategy not only attracts new visitors to the website, but it also positions IVEMSA as a leader in shelter services and manufacturing resources.
Results
Several years after the initial website launch, Bop Design has also provided conversion rate optimization (CRO), a website refresh, and ongoing content marketing services. The new website not only increased search traffic, but the client regularly receives an average of 20+ website leads each month, has been featured in well-known industry publications, and continues to attract ideal buyers to the website in a competitive market.
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