Manufacturing Firm's B2B Website Design & Ongoing Marketing

+30.38%

Users

+30.17%

Sessions

+28.45%

Pageviews

+27.09%

Organic Search

+112.41%

Social Traffic

Comparing 3 months of visits to year prior (9/1/22 - 11/30/22 vs. 9/1/21 - 11/30/21)

Challenge/Situation

Copper wire manufacturer, Kris-Tech Wire, originally brought on Bop Design to refresh the brand and build out a B2B website that enabled them to easily add fresh content, was optimized for search, and enabled visitors to clearly access all product specs and easily place orders. Once the refreshed brand and website was launched, Kris-Tech’s marketing team needed help building a content marketing strategy to attract, engage, and educate electrical distributors and contractors.

Solution

Bop Design designed an intuitive website for Kris-Tech Wire, showcasing a variety of wire products, uses, and specifications with easy navigation. They also delivered comprehensive brand guidelines for consistent application across internal teams and vendors. After launching the brand and website, Kris-Tech Wire partnered with Bop Design to enhance their search engine optimization (SEO) through ongoing content creation, digital marketing, and branding efforts. This successful partnership has continued for years, ensuring the website meets evolving market needs and attracts targeted visitors.

Results

The website continues to attract engineers, planners, and decision-makers to the website and highlights the value the wire manufacturer offers to distributors. The ongoing digital marketing strategy supports the KPIs and goals of the company as it continues to expand, while also consistently generating new lead opportunities.

“As a company, we love our partnership with them.” – Mike Zimm, VP of Marketing