Laserfiche
B2B Web Design for Enterprise SaaS Provider
+19.93%
Organic Search
+11.04%
Sessions
+7.38%
New Users
-8.15%
Bounce Rate
3.14
Pages / Session
April 10, 2023 - June 10, 2023 compared to April 10, 2022 - June 10, 2022
Challenge/Situation
Laserfiche, a prominent SaaS provider of enterprise content management and automation software, partnered with us to overhaul their B2B website. The primary challenge was to align Laserfiche’s digital presence with the modern aesthetics of leading SaaS companies like Salesforce and Box. A consumer-centric architecture with intuitive navigation and an optimized conversion path was imperative. Additionally, reducing page load time and enhancing SEO were key objectives.
Solution
Our design, content, and development teams executed an extensive website redesign for Laserfiche. We crafted a contemporary and user-friendly design, mirroring the SaaS industry’s finest. The revamped architecture streamlined navigation, simplifying user journeys. A refined conversion pathway was established, fostering contact submissions for product demos and gated content downloads. The technical team fine-tuned the website for rapid page load times, enriching user experience. SEO optimization strategies were systematically integrated.
Results
The transformative website redesign saw positive results shortly after launch. Organic search surged by 19.93%, driving increased visibility and attracting relevant traffic. Sessions increased by 11.04%, showcasing higher engagement. New Users grew by 7.38%, expanding the audience. A reduced bounce rate of -8.15% indicated enhanced user satisfaction, and the average pages viewed per session stood at an impressive 3.14. These metrics underscore the redesign’s success in enhancing user engagement, conversion, and SEO optimization. Overall, the website redesign not only aligned Laserfiche’s digital presence with SaaS industry leaders but also enhanced visibility, engagement, and user satisfaction, positioning Laserfiche as a modern and appealing choice for their target audience.
Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.