B2B Website Redesign + Marketing for Industrial Contracting Firm

+168.49%

New Users

+424.73%

Engaged Sessions

+168.42%

Conversions

+111.34%

Organic Search

5/24/22 - 5/24/23 compared to previous period

Challenge/Situation

Lee Industrial Contracting, an industrial contracting firm, wanted an updated B2B website that appealed to a younger audience for new recruits, plus promoted their breadth of services and capabilities for C-suite members looking to hire a new contracting firm. The previous website was dated and inefficient at capturing the attention of potential prospects on both ends.

Solution

Bop Design stepped in to create a modern website that is both visually appealing and clearly showcases Lee Contracting’s wide-ranging capabilities and expertise. The Bop content team created a tagline that effectively summed up their value proposition and was a hit with the leadership team. The new website features a clean design with clear navigation, a detailed project portfolio, and real imagery from their warehouse and client work. Lee Contracting is now positioned as the go-to industrial contracting firm in the Midwest.

Bop Design continues to provide value to Lee Contracting through a comprehensive Google Ads and retargeting strategy, complemented by e-mail newsletters and LinkedIn ads for both recruiting and business development.

Results

With a targeted SEO strategy, the new B2B website allows more key decision-makers to easily find the website through organic search. The uptick in user count by over 24% over the past year indicates solid growth and is a testament to the content optimization Bop Design provided. In the two years since starting content marketing with Bop, quote requests have increased by 28% year over year and contact requests increased by 49% YoY. Leads for Lee Contracting have increased in quality and quantity compared to the previous website.