B2B Website Redesign for Automation Software Company

+216.70%

Users

+197.97%

Sessions

+120.28%

Pageviews

+48.58%

Organic Search

+128.47%

Referral Traffic

Comparing 3 months after site launch to year prior (9/24/20 - 12/24/20 vs. 9/24/19 - 12/24/19)

Challenge/Situation

When Liongard first came to Bop Design, it had a lackluster website that failed at communicating the true power of their IT management platform. As a result, conversions were low. They wanted a dynamic site that underscored the many capabilities of their platform and how it could solve numerous problems for their target audience of IT managed service providers (MSPs).

Solution

Liongard had a fun, energetic company culture, so our team created a bold yet professional B2B website design that reflected the sunny nature of their staff. We also refreshed the site map and updated content to focus on benefits and use cases so their audience could get a clear picture of the value of the Liongard platform. We built a robust resource center so their marketing team could easily upload blogs and downloadable content for their audience.

Results

The numbers say it all. After the new B2B website launched, site users increased by more than 200%, with pageviews going up 120% and search traffic increasing 48%. The team has gotten rave reviews from staff and customers as well. Liongard continues to work with Bop Design on digital marketing efforts and engages with our team regularly for ongoing design and development support.