B2B Web Design + Strategic Marketing for Geolocation Software

+48.4%

New users

+55.54%

Sessions

+34.52%

Engaged sessions

+106.25%

Direct

+70.18%

Event count

+800%

Organic social

10/15/24 - 2/15/25 compared to the same period the previous year

The challenge

Locance, a leading geolocation and compliance platform, had recently rebranded and needed a B2B website design that accurately reflected its new brand and capabilities while improving lead quality. Their previous website was outdated, lacked clear messaging, and failed to cater to various industry audiences, including gaming, lottery, supply chain, and financial services. One of the main goals was to establish a site infrastructure that would support their new content marketing efforts – a new avenue their sales and marketing team was exploring. Additionally, their content was not detailed enough to attract high-quality leads, and they lacked a keyword strategy for SEO.

The solution

As always, our team took a strategic approach to revamping the Locance website, focusing on clear industry positioning, better content structure, and improved conversion opportunities. Some of the key updates we made as part of the B2B website design process included:

Stronger industry positioning & messaging

To effectively engage Locance’s diverse audiences, we introduced an animated homepage feature that cycles through key industries, ensuring relevance to each sector. Dedicated industry pages with tailored messaging further addressed specific needs and pain points, enhancing clarity and engagement.

Optimized content & lead generation focus

A structured resource center with blogs, case studies, and white papers – all supported by custom templates – laid the foundation for a robust B2B content marketing strategy. We conducted thorough keyword research and optimized site pages for organic search. To optimize conversions, we added differentiated calls-to-action beyond the standard “Contact Us,” prompting inquiries for demo requests and API testing while introducing gated white papers to capture top-of-funnel leads.

Elevated brand & ongoing growth

Our design team crafted a bold, modern identity using abstract illustrations, strong typography, and a vibrant color palette to compete with established industry brands. The website was designed for both front-end user experience (UX) and back-end ease of management, ensuring seamless content updates. Post-launch, Bop Design has continued driving results through B2B content marketing, SEO, and digital advertising, leading to sustained increases in traffic, engagement, and lead generation.

Results

Since launching the new B2B website and implementing a strategic content marketing plan, Locance has seen significant improvements in site performance and engagement. Compared to the same period in the previous year, new users increased by 48%, while overall sessions grew by 55%. Engaged sessions also rose 34.52%, indicating that visitors spent more time interacting with the content. Direct traffic more than doubled, increasing by 106%, and event count surged by 70%, demonstrating greater engagement with key site actions. Additionally, organic social traffic saw an incredible 800% increase, showcasing the impact of Locance’s enhanced digital presence and our thought leadership efforts.