New Source Corp
B2B Website Redesign and Ongoing Content Marketing for Aerospace Metals Supplier
+42.79%
Users
+45.88%
Sessions
+8.58%
Avg. Session Duration
+28.64%
Page Views
+43.95%
Organic Search
+418.06%
Referral Traffic
*Comparing 3 months after site launch to year prior (2/25/22 - 5/25/22 vs. 2/25/21 - 5/25/21)
Challenge/Situation
New Source Corporation is a world-class leader in high quality aerospace extrusions and other high performance metals. New Source came to Bop Design needing a refreshed website design that would propel their brand into the future while maintaining a positive user experience to showcase their catalog of metal parts. Targeting both a government and commercial audience, the new website had to emphasize the quality of the materials, their additional capabilities, and the prestigious awards the company has received.
Solution
Bop Design created a website design that exceeded the standards of New Source Corporation. The new website features a searchable product finder that is both easy to use on the front-end and easy to update on the back-end. There is a large emphasis on New Source Corporation’s capabilities and product line, which appeals to their market. To continue the momentum, New Source now works with Bop Design on content marketing and digital marketing on a monthly basis.
Results
One year after launch, the New Source site has seen an increase of 44% in organic traffic and ranks within the top 10 on Google for a number of relevant keywords, researched and optimized by Bop Design. Moreover, conversions have doubled year over year. Bop Design continues to add value to New Source through Google Ads, blogging, and e-mail newsletters. They are also generating an average of 61 viable leads per month, up from 20 per month pre-launch.
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