B2B Website Design for High Tech Antenna Company

+100%

Organic Traffic

+69%

New Users

+41%

Sessions

+5%

Pages/Session

+79%

Page Views

Comparing 3 months after site launch to year prior (6/12/19 – 8/12/19 vs. 6/12/18 – 8/12/18)

Challenge/Situation

Octane Wireless is known for their innovative manufacturing and design of high-performance specialty antennas and fiber optic remoting solutions. The client reached out to Bop Design to refresh their brand and create a modern B2B website that reflects their innovative and high-tech culture. It also had to highlight its broad catalog of products in an easy-to-navigate way.

Solution

The new B2B website features a fresh design, updated content, and organizes over 130 branded products into accessible and adaptable tables with product-specific images and technical information. It creates a seamless visitor experience focused on finding the right solution and prompting conversion.

Results

The new B2B website is a customer-generating machine. Traffic has doubled and leads from the website have followed suit. Not only has the quantity of leads dramatically increased, the revenue size of the opportunities has been much greater.