B2B Web Design for Global Payments Tech Firm

+32.52%

Sessions

+40.74%

Users

+15.45%

Organic Search Sessions

+11.92%

Organic Search Users

Date Range: 8/20/2023 – 11/20/2023 compared to 5/19/2023 – 8/19/2023

The Challenge

PAX Technology, Inc., one of the world’s largest electronic payment solution providers, was in dire need of a new B2B website when they came to Bop. Their old site hadn’t been updated in years and was not representative of the global brand serving Fortune 500 clients they had become over the years. Built on an old WordPress template with numerous obsolete plugins, the website had poor functionality and needed an updated design and refreshed content. The team challenged us to create a modern, solution-focused B2B website that told the “why” behind their solutions, highlighting their innovative payment systems and app-based PAXSTORE. Additionally, the site needed improved SEO content and integration with their CRM.

The Solution

Bop Design transformed PAX’s website into a clean, modern, and professional platform that aligns with the company’s global business stature. We overhauled the site architecture and navigation to present clear user pathways and easy access to information. The design emphasized PAX’s comprehensive range of software, hardware, and services. We built out a dedicated section for PAXSTORE, highlighting its app-based marketplace, and integrated multiple calls to action and forms to make it easy for prospects to get in touch. The new content strategy effectively tells the story behind PAX’s products and services and promotes its extensive range of solutions.

Results

Three months after the new B2B website launched, PAX saw improvements in key metrics. Sessions increased by 32% and users by 41%, indicating a substantial rise in visitor engagement. Organic search sessions also saw a notable 15% increase, with organic search users rising by nearly 12%. The numbers highlight how effective the new B2B web design is in engaging users and attracting more search traffic. The updated design and improved SEO strategy successfully position PAX as a prominent player in the electronic payment solutions industry, matching the company’s already stellar reputation.