Pratt Miller
B2B Website Design for Engineering and Product Development Company
+21.54%
Organic Search Sessions
+27.05%
Organic New Users
1.92
Pages / Session
1:21minutes
Avg Session Duration
+18.19%
Google Organic Sessions
+34.48%
Bing Organic Sessions
May 27, 2023 - Jun 16, 2023 compared to May 27, 2022 - June 16, 2022
Challenge/Situation
Pratt Miller, a leader in high performance vehicle engineering and product development, partnered with Bop Design to revamp their website. The challenge was to organize and streamline their extensive capabilities and market positioning, addressing the issue of overwhelming content while ensuring visibility and searchability. Pratt Miller aimed to showcase the breadth of their offerings to customers while also providing a streamlined user experience. Additionally, the website needed to cater to three distinct and separate target markets: motorsports, defense, and new mobility.
Solution
After a deep discovery session, our experts went to work on a comprehensive website strategy for Pratt Miller. The website design focused on clean, modern design elements that organized capabilities and market expertise. We created an intuitive navigation structure that reduced clutter and allowed for easy website browsing. Moreover, our team categorized and showcased their capabilities in a way that minimized complexity, while still highlighting the breadth of their offerings. By incorporating user-friendly search functionality, visitors could quickly access relevant information.
Results
The new Pratt Miller website yielded significant improvements in key performance metrics. Organic search sessions increased by an impressive 21.54%, indicating improved visibility and discoverability on search engines. Organic new users grew by 27.05%, reflecting successful targeting and attracting new visitors. With an average of 1.92 pages per session, users engaged with multiple sections of the website, demonstrating their interest in exploring the breadth of Pratt Miller’s capabilities. The average session duration of 1 minute and 21 seconds indicated a higher level of user engagement and interaction with the content. Additionally, both Google and Bing organic sessions experienced notable growth, with increases of 18.19% and 34.48% respectively, further contributing to increased organic traffic and exposure for Pratt Miller.
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