B2B Web Design for Automation Engineering Company

+29.33%

Sessions

+34.52%

Users

+45.88%

New Users

+9.73%

Engaged Sessions

+84.48%

Key Events

+11.76%

Organic Social Engaged Sessions

Date Range: 5/1/2024 – 7/15/2024 compared to 2/15/2024 – 4/30/2024

The Challenge

RedViking, a global leader in Industry 4.0 manufacturing and engineering, approached Bop Design requesting a significant upgrade to its outdated B2B website design. The previous website failed to reflect the company’s cutting-edge capabilities in designing, building, and integrating advanced automation solutions and dynamic test systems for its clients. The navigation was confusing and made it difficult for visitors to find what they needed, the copy was unclear about the value they brought to the table, and the SEO strategy wasn’t aligned with their vision.

Additionally, the website’s backend gave their team little control, making it difficult to update and add new content. Their primary goal was to overhaul the B2B website to better showcase their leadership in the industry, provide a more user-friendly experience that would appeal to their target market of project engineers and corporate decision-makers and improve lead generation.

The Solution

Bop Design tackled these challenges with a comprehensive website revamp. We streamlined the navigation to make sure users could locate critical information and browse the site easily. The copy was updated to highlight RedViking’s differentiators, emphasizing their leadership and innovation in the industry. We also expanded their keyword strategy to include their automated solutions and AGVs which are key areas for growth. We also highlighted case studies throughout the site to showcase their forward-thinking projects and results. We applied RedViking’s brand colors and updated the design with a sleek, dark background to appeal to a tech-focused audience. To increase engagement, we added subtle movement and interactive features throughout. We also built an easy-to-use backend, giving the team the flexibility to easily update the website as needed.

Results

The team at RedViking was thrilled with the outcome, and the metrics reflect the significant improvements in usability and traffic. Three months after the B2B website launched, sessions increased by 29% while users grew by 34%. New users surged by nearly 46%, indicating successful outreach to new potential clients. Key events skyrocketed by 84%, demonstrating heightened user interaction and engagement. Additionally, organic social engaged sessions increased by nearly 12%. These numbers highlight the effectiveness of the new design, content and SEO strategy in attracting and engaging RedViking’s target audience.