Retrain

+292.35%

Users

304.51%

New Users

+279.32%

Sessions

-28.48%

Bounce rate

+78.82%

Organic search

+29.87%

Social traffic

*Comparing 3 months after site launch to year prior (4/4/22 - 7/4/22 vs. 4/4/21 - 7/4/21)

Challenge/Situation

Talent intelligence platform, retrain.ai, needed a stronger lead generation platform. The old website was not driving enough relevant traffic and certainly was not prompting conversion. The old website was also not effectively differentiating the SaaS tool in the growingly crowded market of talent intelligence software.

Solution

Bop Design created the whole brand foundation for retrain.ai: a new logo, brand guidelines, marketing materials, and website. The new website ensured that the retrain.ai website ranked more prominently on Google for keywords like “talent intelligence software” and “talent intelligence platform.” The content strategy and on-page SEO work ensured that the right HR decision makers would visit the website and the conversion rate optimization (CRO) strategy made it more likely that visitors would convert.

Results

The new branding platforms (logo, marketing collateral, website, etc.) ensured that the B2B brand was better positioned to attract enterprise organizations. The new website ranked in the top 3 or first page of results for their target search queries. Every metric has seen positive changes since the website launched. Typically more visitors mean that bounce rate, pages per session, etc. will decrease. This was not the case with the new retrain.ai website. The SaaS company has a website that will serve as a B2B lead generation engine for years to come. After the website launched, Bop Design instituted a content and digital marketing program to drive more B2B leads. Tactics such as blogging, guest blogging backlinking, Google Ads, and LinkedIn Sponsored Updates, etc. helped drive more qualified traffic to the website and more conversions.