B2B Website Redesign for Healthcare Software Provider

+427.71%

Sessions

+525.71%

Engaged Sessions

+18.57%

Engagement Rate

+476.37%

Event Count

+227.26%

Organic Search Sessions

+420.42%

New Users

+533.04%

Direct Search Sessions

8/28/2024 – 11/28/2024 compared to 5/27/2023 – 8/27/2024

The Challenge

Vector Remote Care, a provider of software and services for cardiac device monitoring clinics, came to Bop Design requesting a B2B website design that better communicates their value proposition to a medical audience. The previous site had unclear messaging, disjointed visuals, and lacked the clinical evidence this audience requires. They wanted to showcase the administrative, clinical, and financial benefits of their solutions to target users: electrophysiologists, nurses, and clinic administrators. The site also needed to serve as a conversion anchor for targeted advertising campaigns and provide a clear, focused user experience for distinct audience segments.

The Solution

Our team overhauled Vector’s B2B website design to simplify complex information while still appealing to a clinical audience. We refined the color palette and applied cleaner visuals to bring focus and professionalism, while interactive modules enable users to self-select relevant content by role. We highlighted clinical evidence, user-friendly software visuals, and functional examples, including a hero section video showcasing the interface. Role-specific pages ensure each audience segment can quickly access information that matters most to them. We included infographics and streamlined the messaging to clarify the benefits of Vector’s platform, and the homepage now serves as a powerful anchor for ongoing campaigns.

Results

Within three months, the new website has already delivered significant performance improvements. Organic search increased by 227% while new users skyrocketed 420%. Sessions and engaged sessions also increased dramatically by 428% and 526%, respectively. These metrics highlight the importance of a B2B website design in attracting and engaging buyers.

Vector extended their partnership with Bop Design for ongoing marketing strategy and advertising support. The ongoing marketing efforts continue to drive traffic and conversions, including retargeting ads, LinkedIn posts, email campaigns, and additional resource creation. With a clear, clinically focused message and enhanced user experience, Vector is now effectively positioned as a valued partner for cardiac device clinics.