Volta
B2B Brand Refresh + Website for IT & Cybersecurity Managed Services Business
+12.62%
Sessions
+15.66%
New Users
1.26
Pages / Session
1:53min
Average Time on Page
+4.48%
Unique Page Views
Feb 1, 2023 - Mar 31, 2023 compared to Feb 1, 2022 - Mar 31, 2022
Challenge/Situation
Volta, a provider of cybersecurity and data center solutions, approached Bop Design seeking assistance in refreshing their brand, improving their website’s conversion rates, and simplifying their messaging to resonate with their target market of midsize companies in the Midwest. Volta had been successful in generating increased traffic through their advertising efforts but struggled to convert that traffic. The goal was to optimize the website for conversions, streamline the messaging to be more customer-centric, and establish Volta’s credibility as a trusted provider within their target market. The existing website was overwhelming with confusing navigation and a lack of easy-to-understand content.
Solution
Our team got to work, focusing on improving conversions, simplifying messaging, and establishing credibility. The design team modernized the brand’s look and feel and designed a website with simplified navigation and a clear call-to-action to encourage visitors to contact the Volta team. The messaging was revamped to align with client needs and convey Volta’s 25+ years of experience, flexibility, and knowledgeable staff. To establish credibility, we incorporated easily scannable proof points of success and client stories throughout the website and marketing materials. We documented all of their new brand elements and messaging in brand guidelines they can distribute to their internal teams and vendors for consistent application and brand adoption.
After the new site launched, we developed a brand promotion campaign which included an email website announcement and ad retargeting efforts.
Results
After the new site launched, new users grew by 16% and the average time on page reached 1 minute and 53 seconds. These metrics indicate the effectiveness of the new website design in engaging visitors and driving conversions. The increased sessions and new users demonstrate improved traffic acquisition. The pages per session and average time on page metrics indicate increased user engagement and interest in exploring the content. Furthermore, the growth in unique page views reflects successful navigation through the website and increased visibility of different pages.
Let’s talk about your project
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