ZMicro
B2B Web Design For Ruggedized Technology Platform
+116.85%
Users
+111.25%
Sessions
+56.62%
Page Views
+85.48%
Avg. Session Duration
+15.32%
Organic Search
*Comparing 3 months after site launch to year prior (8/1/18 - 11/1/18 vs. 8/1/17 - 11/1/17)
Challenge/Situation
The old ZMicro website was not only outdated, it was simply not doing an effective job of communicating the company’s vast array of rugged computing products and solutions. On top of that, it was difficult for non-technical sales and marketing professionals to manage. They needed a website that was easy to update, showcased the company’s technology-forward offerings, and positioned them as an innovative leader in the space.
Solution
ZMicro hired Bop Design to create a modern website that serves both B2B and B2G marketing objectives. The website imagery and brand messaging better resonates with decision makers in their target markets: military technology, medical, broadcast, air traffic control, and transportation. The new website also serves as a “living, breathing” resource center on ruggedized technology topics, channeling visitors to the appropriate area of the website in an intuitive manner.
Results
The new website generates at least 50% more leads each month compared to the previous website and draws in 15% more organic search traffic. Bop has been working with ZMicro since website launch on blogging, guest blogging, Google Ads management, and additional marketing activities on an ongoing basis. All of these tactics have helped to maximize the value of the new website.
Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.