Kara Jensen is creative—you can tell because it says so right in her title. At Bop Design, she pours all that creativity into the conception and art direction of client marketing initiatives. Dedicated to communicating each client’s unique business value, Kara forges connections with target markets through strategic design and high-impact marketing concepts.
Kara has decades of experience designing marketing communications for corporations and non-profits. Prior to Bop Design, she spent several years at LPL Financial, designing materials and implementing brand strategies for the corporate office and its financial advisors. Kara also spent three years as marketing communications director for Windsor Capital, developing campaigns, advertisements and websites that improved the company’s performance.
Dispelling the myth that someone can be too cool for school, Kara holds dual degrees from The College of New Jersey—a BFA in graphic design and a BA in marketing.
Awards & Community Involvement
- SDBJ Leaders of Influence in Advertising, PR & Marketing 2023 Honoree
- 2018 SDBJ Most Admired CEO Nominee
- 2017 SDBJ Business Woman of the Year Finalist
- Vistage Member (2010 – 2014)
- San Diego Hunger Coaltion Board Member (2011 to 2013)
- 2013 & 2011 SDBJ “Women Who Mean Business Award” Nominee
- 2013 Athena Pinnacle Award Nominee
- 2013 SD Magazine Women Who Move the City Nominee
- 2012 YWCA Tribute to Women in Industry Honoree
- 2012 SDDT Women of Influence Honoree
Kara’s Latest Blog Posts
New Year, New Wins: Planning Essentials for B2B Marketing Leaders
10 Key B2B Web Design Trends for 2025
How These 20 B2B Brands Made It to the Top
Top Marketing Priorities for B2B SaaS Firms
7 B2B Website Design Trends to Look For in 2024
The Ultimate Guide to B2B Website Design: Top Strategies for Unbeatable Results
B2B Website Design: The Comprehensive Guide to Rockstar Websites
8 B2B Website Design Trends for 2023
Creating Content for All Stages of the B2B Buyer’s Journey
Commonly Asked Questions on B2B Website Design
Is Your B2B Web Design Effective? Here’s How to Tell
Leadership Series: How to Make Better Decisions, Faster
A 3-Step Guide for Leading a Successful B2B Rebrand
Leadership Series: How to Run an Effective Meeting
Leadership Series: How To Handle Difficult Conversations
What It Means to Be a Women-Owned Business and WBENC Certified
Why B2B Web Design and Rebranding Projects Are Emotional (& What to Do About It)
Leadership Series: How to Delegate and Provide Feedback Effectively
How to Attract & Retain a Diverse Group of Talent
3 Tips to Innovate Your B2B Marketing
Tips to Make Your B2B Thought Leadership Stand Out
How to Win with the New B2B Hybrid Work Environment
4 Tips to Audit Your B2B Marketing Strategy
5 SEO Tips for Video Marketing
How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It
3 B2B Website Must-Haves for 2021
B2B Website Checklist to Maximize CRO
5 Tips to Leverage Your Website During COVID
How to Find a B2B Marketing Agency to Achieve Your Goals
The Future of B2B Marketing: Critical Skills to Master
Tips to Create a Cohesive B2B Brand
Easy Tips to Incorporate Video into Your B2B Website
The Top Elements of Effective B2B Web Design
A CEO’s Guide to a B2B Website Design Project
5 Work/Life Balance Tips for Marketers & Creatives
What Is Content Marketing & What Will It Cost Me?
4 Rules for Picking the Perfect Logo for Your B2B Firm
3 Pillars of a Successful B2B Brand
Key B2B Website Design Trends for 2019
A Content Overview for Subject Matter Experts
A 5-Step Process to Refine Your Brand Story
Essential Tips to Prepare for a Website Launch
How to Determine B2B Website Objectives
What Topics Do Your Prospects Want to See?
How to Leverage Surveys to Improve Your B2B Marketing
Custom B2B Web Design vs. Template Websites (Pros vs. Cons)
Why Does Great Web Design Take So Long?
3 Tips for Using Motion + Animation in Your B2B Website Design
Stock Photography: Picking the Right Photos & Giving Feedback
A Behind the Scenes Look at Web Design for B2B Companies
B2C vs B2B Marketing: Is It All the Same?
Tips to Make Your B2B Website Design Lead Centric
3 Tips to Refresh a Lackluster Marketing Strategy
A Look Back & a Look Ahead for B2B Marketing
B2B Website Design Trends: Friends or Foes?
Scary B2B Marketing Mistakes & How to Avoid Them
Important Decisions You Must Make While Redesigning a B2B Website
5 Reasons Why Your B2B Website Isn’t Getting Done on Time
When to Use Stock Photos on Your B2B Website
How to Make the Most of Your Trade Show Investment
3 SaaS Companies that Understand Branding
Cool Content Marketing Ideas for Tech Firms
Questions to Ask Before Designing a New B2B Website
Drive Leads with Six Critical Web Design Elements
11 Essential Web Design Terms & Definitions
What Every SaaS Website Needs to Have
Digital Marketing & Usability: Critical Considerations
Marketing Initiatives: When Sales Should Give Feedback
Content Planning Basics
7 Questions to Ask Before Choosing a WordPress Hosting Company
Mobile-Minded Design for Websites
WordPress Websites: Are They Secure?
Capture Website Leads Using These 3 Easy Methods
10 Minute Intro to B2B Digital Marketing
Three Things Your New Web Design Absolutely Must Do
Does Your Web Design Fit with Your Brand?
How Web Design Evolved in 2016: Simplify or Perish
How to Securely Host Your Website, Email and DNS
The Essential B2B Marketing Mix
7 Web Design Best Practices
4 Simple Mistakes to Avoid in B2B Web Design
5 Things a B2B Website Must Have
Considering a New Web Design? Check Out These Stats First
What’s the Story with SEO?
Does Your Website Stink?
Race to the White House: Website Showdown
How to Create an Effective Digital Brochure
Web Design Basics for Non-Marketers: What You Need to Know Before Starting a Website Project
7 Web Design Trends That Died in 2015
5 Branding Sins
4 Reasons to Use WordPress in Your Website Design
Why Website Design Is Still Important
Make It Live: Tips to Speed Up a Website Launch
Winning B2B Web Designs
4 Tips for a Consistent B2B Brand
What Your B2B Web Design Says About Your Firm
Anatomy of a Great B2B Logo Design
10 Do’s and Don’ts of B2B Branding
A Glossary of Key Branding Terms
Responsive Web Design & Google
Why You Can’t Afford to Ignore Your Tagline
Designing for Conversion: Where Form and Function Collide
Build Credibility on Your Homepage in 5 Seconds Or Less
How To Choose a Logo
Avoid the Boring: Naming Your B2B Brand
What Makes a B2B Brand?
New Website Launch: Nth Generation
Why Variety is the Key to Successful Calls to Action
Balancing Your Reader’s Knowledge When Blogging
From Fitness Website To Full-On Lifestyle Brand
Boost Your Medical Website Design With Before & After Photos
What Is Influencer Marketing and How Can It Help Your Brand?
4 Ways to Improve Your Customers’ Website Experience
New Website Launch: Revolution Landscape
What to Expect During the Website Redesign Process
New Website Launch: The 200% Company
8 Things That Make Your Website Feel Old
Ditch the M.dot – Why You Need A Responsive Website
5 Emergency Parachutes to Deploy When Your Website Drops in the Rankings
Flat vs. Skeuomorphism Design: Which to Choose?
How to Trust Your Design Team
New Bop Resource: Web Developer Terminology Defined
New Website and Branding Design: TencerSherman LLP
How to Protect Your B2B Brand Through Trademark Law
New Website Design: First Associates
Tips for Creating Safe Passwords
3 Plugins to Help Clean Up Your WordPress Backend
The Internet Loves Typography and Internet Explorer. Or, Most Popular Bop Blog Posts of 2013
7 Marketing Resolutions for 2014
How To Avoid A Rap Genius Google Fail
Think You Don’t Have a Brand? WRONG! Why B2B Businesses Need Great Branding
New Website and Logo Design: Gallman Consulting Group
New Bop White Paper: Working With Creative Teams
The 5 W’s of Direct Mail Marketing Success
The Best and Worst of NFL Logos
What the Healthcare.gov Launch Says About Website Security
How to Choose the Right Images for Your Website
What Is the “Look and Feel” of a Website? And Why It’s Important
New Website Design: NexxCom Wireless
Why You Should Update Your Web Design Before You Even Think About SEO
How I Mean Business
How To Avoid Website Crashes (And Damage Control for if It Does)
The Importance of the Backend
A Lesson from Apple: Presenting Your Brand
Avoid These Mistakes When Naming Your Business
B2B Confidential: Why Is Web Design So Expensive*?
New Website Development: DIY Publishing Platform Versus Agency
4 Tips for Outstanding Business Card Design
6 Rookie Mistakes That Ruin Your Website Redesign
Internet vs. the World Wide Web: What’s the Difference?
Keep Visitors Engaged On Your Website
Parallax Website Design
Why B2B Companies Are Jumping on Infographics Bandwagon
Build Your Brand with a Well-Crafted Logo
What You Need to Know About Print Design Terminology
Why WordPress Beats Joomla and Drupal
Should You Have a Mobile Website?
WordPress: The Little CMS that Could
To Flash or Not to Flash: That is the Question
What Is Typography?
Website Objectives vs. Personal Preferences
The Importance of W3C Standards
Tips for Working with Website Developers
There’s No Such Thing as a “Perfect” Website
The Future of Print Design
Universal Touch Navigation is Coming!
What Should I Highlight on My Home Page?
Top 5 Tips for Hiring a Designer
WordPress: More Than Just a Template Platform
Four Ways to Cut Down on Spam
Infographics Are Changing the Ways Businesses Communicate
Seven Steps for Working With a Graphic Designer
The Future of Office Design
Minimal Website Design: What to Expect
Browser Cookies
The Secret’s Out on Pinterest’s Boards
Is Telecommuting Right for Your Business?
How Much Print Marketing Collateral Do You Need?
Bop Design Yellow – 2013 Trends
Making Internet Explorer 8 Behave in 2013
5 Web Design Trends to Watch in 2013
Choosing a Secure Password for Your Internet Accounts
The Pros and Cons of Allowing Blog Comments
The Elements of Effective Brochure Design
Looking for a New Hosting Provider?
Don’t Know Where to Start Marketing? Start Here.
Mobile Website vs. Mobile App
The Bop Design 2012 Website Olympics
When Is The Best Time To Launch a New WordPress Website?
WordPress 3.4 Update
Five Tips to Make Managing Projects Easier
Why Strategy Means More Than You Think
WordCamp Orange County 2012
5 Tips for a Successful Business Card Design
Top 8 Firefox Add-Ons for Web Development
Current Screen Resolution & Internet Browser Trends
On the Topic of Size: Exploration of Large Type and Design in Websites
Why Have A Mobile Version Of Your Website?
IE7, still worth developing for?
The Importance of the Creative Call and Design Brief
5 Attributes of An Effective Logo
Handiest WordPress Plugins
Why Use a Modern Web Browser?
The Importance of User Experience in Website Design
Generating Content For A Successful Website Design
Why Is WordPress So Awesome?
How Steve Jobs Revolutionized Website Design
Keeping Screen Resolution in Mind when Designing a Website
Why Website Design is Important
The Web Browser Wars
White Space is Good Space…
W3C Validation – What is it and does it matter?
In case you haven’t heard, don’t use IE6 anymore
The Art of Attraction
The Future of Flash
