With over 15 years of experience, Robin is a seasoned brand and content strategist with a specialization in B2B verticals. Having worked with hundreds of B2B brands, she is an expert at developing messaging strategies that not only resonate with target buyers, but inspire them to take action. Beyond her creative chops, Robin is also an authority in SEO and user experience, bringing specialized knowledge for B2B success.
Robin guides the content creation and copywriting process, locking down key messaging and tone that embodies the client’s brand and engages target markets. She is a firm believer in an audience-centric approach that empowers brands to attract, convert, close, and delight customers.
Stricken by wanderlust, Robin has traveled to more than 20 different countries and doesn’t plan to stop there. She adores all animals (even the ugly ones), practices yoga daily, and eats popcorn for dinner at least twice a week.