B2B website design + marketing for engineering firms
Engineering products or services can be complicated to communicate. Bop Design specializes in ensuring an engineering firm’s unique value proposition shines through brand messaging, B2B website design and ongoing content marketing. We determine the optimal marketing mix to attract leads and win more project bids. From railway engineering to aerospace engineering to mechanical engineering, we’ve worked a wide variety of engineering firms to help position them for success.
Showcase your work
As an engineering firm—be it civil engineering, environmental engineering, electrical engineering, product engineering, etc.—it is important that all marketing platforms effectively highlight your expertise and position your firm as innovative and forward thinking. Compelling B2B web design and thought leadership content marketing helps a prospective client appreciate your firm’s experience, specialty areas and project success stories. Marketing helps your engineering firm build a stronger case of credibility to your target market so that the prospect has the peace of mind to commit to you over the competition.
Uncover new opportunities
Instead of always trying to find new RFP’s to bid on, it’s nice when a prospective client finds you. Effective SEO, B2B content marketing and social media advertising helps an organization easily find your firm and convert that visitor into a viable lead. As an award winning B2B branding agency, Bop Design understands how to communicate an engineering firm’s competitive advantages and reach the ideal client profile.
Engineer a lead nurturing program
Once an organization discovers your firm, Bop Design helps you nurture that lead from a general inquiry to a committed relationship. From case studies to white papers to infographic design, Bop Design differentiates and builds the value of your firm through the entire sales process—helping you close more deals.
Responsive web design
An engineering firm website typically serves as the foundation of all marketing efforts. Because the website design starts as a brand positioning piece and lead generation tool, it is imperative that an engineering firm embraces responsive web design now. Responsive web design creates scalable websites so that it displays properly on all devices—desktops, laptops, tablets and smartphones. Responsive web design also ensures that an engineering firm’s brand is positioned as innovative.
Position your engineering firm for success
WEBSITE DESIGN
Engineer a compelling online presence with our website design, showcasing your engineering prowess and diverse portfolio of innovative projects.
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CONTENT MARKETING
Engage your audience through insightful content marketing, demonstrating thought leadership and expertise in complex technical fields.
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BRANDING
Build a powerful engineering brand with our tailored solutions, emphasizing precision, problem-solving, and reliability to attract top-notch clients and projects.
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Featured engineering projects
+29.33%
Sessions
+34.52%
Users
+45.88%
New Users
+9.73%
Engaged Sessions
+84.48%
Key Events
+11.76%
Organic Social Engaged Sessions
+21.54%
Organic Search Sessions
+27.05%
Organic New Users
1.92
Pages / Session
1:21minutes
Avg Session Duration
+18.19%
Google Organic Sessions
+34.48%
Bing Organic Sessions
+26.96%
Users
+7.43%
Pages Per Session
+8.18%
Page Views
+17.28%
Avg. Session Duration
–4.38%
Bounce Rate
+48.93%
Organic Search
+42.79%
Users
+45.88%
Sessions
+8.58%
Avg. Session Duration
+28.64%
Page Views
+43.95%
Organic Search
+418.06%
Referral Traffic
+52.45%
Users
+62.35%
Sessions
+58.50%
Pageviews
+24.43%
Average Session Duration
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Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.