Marketing + web design for the SaaS and software industry
A software company’s website design and content marketing strategy should be as cutting-edge and forward thinking as its software product! Bop Design creates visually engaging, responsive websites and marketing platforms that clearly communicate the uniqueness of a software’s applications and benefits. We create dynamic software brands, design cutting-edge websites and implement engaging content marketing plans to get your software & SaaS company and thought leadership content in front of your target audience.
Your brand architect
It’s essential to conceptualize and institute a B2B branding strategy and communications plan that hits at the pain points and benefits that resonate with your target market. We identify a software product’s competitive advantages and weave this messaging throughout all marketing communications–from the website to marketing collateral to ongoing content marketing. We work together with your internal marketing and management team to clearly define and relate the main value proposition, emphasize the uniqueness of your solutions and differentiate your brand from other competitors in the crowded software space.
Website as the focal point
The goal of most digital marketing tactics is to drive your target market to the company website. The website design needs to “look the part” and position your software as technology-driven. The website content must include case studies, white papers, guides and infographics to build a case of credibility to visitors. The website needs to be constantly updated with keyword-rich content relevant to your target market so they find your software or SaaS website and stay on there for a while. The longer a visitor stays on the website and the more content they consume, the more likely they are to request a software demo, complete a form, or pick up the phone to call your sales staff.
Content marketing for the software & SaaS industry
The website and brand messaging are just the beginning of any software or SaaS company’s marketing plan. Content marketing tactics such as blogging, social media marketing and digital advertising drive ideal traffic to the website and increase website conversions. Ongoing blogging helps achieve SEO objectives and drives more organic traffic to the website. Paid digital marketing tactics like Google AdWords and LinkedIn Sponsored Updates ensure that your content gets in front of a larger audience of prospects.
Position your B2B SaaS & software company for success
WEBSITE DESIGN
Drive software and SaaS success with our custom website design, intuitively presenting your solutions to attract right-fit customers.
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CONTENT MARKETING
Boost software and SaaS sales through targeted content marketing, illustrating the value of your products for streamlined business operations.
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BRANDING
Dominate the market with a distinctive brand identity, crafted to build credibility and customer loyalty in your industry.
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Featured software projects
+215.36%
Sessions
+178.35%
Organic Search Sessions
+229.05%
Event Count
+173.97%
Engaged Sessions
+231.89%
New Users
+236.20%
Users
+14.35%
Organic Search Sessions
+9.99%
Organic Search Users
+51.14%
Organic Social Sessions
+2.67%
Average Engagement Time per Session
+4.17%
Engagement Rate
+19.93%
Organic Search
+11.04%
Sessions
+7.38%
New Users
–8.15%
Bounce Rate
3.14
Pages / Session
+112.9%
Organic Search Sessions
+11.4%
New Users
+28.23%
Users
+45.16%
Sessions
+34.57%
Engagement Rate
+118.28%
Average Engagement Time
+13.02%
Sessions
+38.59%
New Users
–1.57%
Bounce Rate
+9.21%
Organic Search
+25.44%
Sessions
+8.42%
Organic Search Sessions
+58.41%
Direct Search Sessions
+6.77%
Engaged Sessions
+34.41%
New Users
+32.22%
Users
Guide to Preparing for a B2B Re-Brand & Logo Design
To stand out from the competition in a crowded global marketplace, building a strong brand is crucial for success in the B2B realm.
How to Increase Revenue with a B2B Content Strategy
Content marketing is not merely blogging for blogging’s sake. It’s a proven way to increase brand awareness, attract the right traffic to your website, build up authority in your industry, generate new leads, and nurture existing leads.
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Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.