Perr&Knight
Actuarial Consulting Firm Ongoing Marketing
+37%
Organic Traffic
+75%
New Users
+84%
Sessions
+64%
Page Views
1:56
Average time reading blogs
+150%
MQLs
Results are based on blog traffic from 10/6/2016 through 11/30/2022.
Challenge/Situation
Perr&Knight provides actuarial consulting and support services to insurance companies nationwide. The firm worked with Bop Design on new websites in 2016 and 2023 and an ongoing content marketing strategy post-launch with the goal of building out thought leadership content to attract, convert, and nurture new leads.
Solution
Bop Design crafted a custom ongoing content marketing strategy to resonate and build credibility with leadership, compliance, and legal decision-makers at insurance and insurtech companies nationwide. The solution leverages and further promotes the firm’s experts who work with the top insurance companies in the country, have deep expertise in actuarial and compliance consulting, and have working relationships with the state DOIs.
Results
The ongoing content marketing strategy generates a monthly average of 20 new leads through contact form submissions and premium content downloads. In addition to attracting and converting leads, the content strategy optimizes the website for ideal search terms and showcases the vast insurance and compliance expertise of the staff at Perr&Knight, further positioning the firm as the top resource in the insurance and insurtech industry.
- 96 blogs published since October 2016
- Over 50,000 unique page views
- 14 blogs have over 1,000 unique page views
- 1:56 minutes – Average time spent reading blogs
Let's talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.