B2B branding guidelines

The best way to express and bring all your branding into a cohesive document is through a B2B brand guide. A working brand guide will streamline your marketing efforts and ensure consistency throughout your entire organization – from sales to customer service to engineering to accounting. At Bop Design, our professionally crafted brand guides bring together all the elements of your brand in one document. Rather than trying to articulate what your brand is and what it looks like, you have a working source that can be easily shared across your company, with vendors, new hires, and other partners.

It’s no secret that while branding projects are fun, creative, and exciting, they are also challenging and intense. And what tangible result do you have to show for the time (and blood, sweat, and tears) your team has poured into the branding project? A brand guide is a tangible asset and takeaway from a B2B branding or rebranding project. For many B2B firms, the business model or products and services can be complex and intricate. Translating the value of service offerings or products is often tricky, but once you get it right – you want everyone in your organization on the same page. The brand guides we create at Bop Design are the key to ensuring a consistent brand experience across your organization, partners, and employees.

The value of a brand guide can’t be emphasized enough. It’s not a manual or a textbook, it’s a well-designed guide and roadmap to how your brand should be presented. The brand guides we create incorporate visuals and are accessible to all employees, document a consistent message and tone to be used in all company materials and documents, and are not stifling – they are meant to help your brand grow and evolve.