B2B branding materials
Well-designed, professionally printed marketing materials serve as an effective leave behind tool when approaching a customer. Bop Design creates brochures, business cards, sales sheets and more that not only visually appeal to an audience, but explain the benefits of your products or services and position your brand properly.
High-quality B2B marketing materials
Despite the increasing migration of marketing efforts to the web, professionally printed marketing materials still play a vital role in communicating your B2B company’s mission, nurturing leads and closing sales. Bop Design advises all its client companies to have at least one high-quality print piece that can serve multiple objectives.
Nail the first impression
In B2B sales, there are many times you are not speaking directly to the decision maker and instead working through intermediaries. A print piece such as a capabilities brochure is an effective “leave behind” to help sell your product or service internally. Many B2B firms have gone cheap and don’t want to invest in printed materials—even more reason for your firm to invest in printed materials.
Capitalize on the empty mailboxes
Because B2B marketers are trending toward digital marketing platforms over traditional print marketing platforms, there is less clutter in a decision maker’s actual mailbox. Direct mail like a brochure with a cover letter can be an effective marketing tactic to differentiate your firm from the competition. Bop Design implements drip marketing campaigns that incorporate direct mail, follow up brochures, social media advertising, email marketing and direct sales tactics to optimize B2B lead generation.
Digital tactics in print
Why is content marketing almost always implemented through digital marketing channels and not traditional channels? Professionally printing a white paper or guide and using this as a handout at a tradeshow or as a direct mail piece is a highly effective marketing tactic. The Bop Design team will identify compelling content that can be packaged as a print piece and used in outbound marketing.
How to Increase Revenue with a B2B Content Strategy
Content marketing is not merely blogging for blogging’s sake. It’s a proven way to increase brand awareness, attract the right traffic to your website, build up authority in your industry, generate new leads, and nurture existing leads.
Guide to Preparing for a B2B Re-Brand & Logo Design
To stand out from the competition in a crowded global marketplace, building a strong brand is crucial for success in the B2B realm.
B2B Branding Quick Reference Guide
The B2B Branding Quick Reference Guide is your resource for clear explanations that simplify the process and keep it running smoothly.
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How These 20 B2B Brands Made It to the Top
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An Overview of GA4 for B2B Marketers
Top Marketing Priorities for B2B SaaS Firms
How B2B Firms Use Content Marketing
How to Craft a B2B Digital Marketing Strategy to Generate Leads
Managing Business Listings Online: Common Errors to Avoid
B2B Email Marketing Trends, Best Practices, and Tips
Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.