Copywriting to establish your B2B brand
Many people think B2B branding is just about a nice logo and a well designed website. Wrong! Copywriting on all marketing platforms (web, advertising, social media, brochures, etc.) conveys your company’s unique value proposition. Copywriting ensures that there is no mystery on what makes your firm different from the competition.
B2B without the boring jargon
An effective B2B website design can directly communicate a company’s core competencies and services and still be engaging, useful and even entertaining. We always say that Bop Design is a marketing agency that does web design — not a bunch of web designers trying to do marketing. A new website design is first and foremost, a branding platform–with the copy being just as important as the design in differentiating your company.
Writers who understand B2B
Unlike other agencies that have only one or two copywriters, Bop Design opts to have a network of marketing copywriters specializing in different industries. We select a copywriter that not only has experience with your industry but also is a stylistic match. The copy not only conveys your company’s unique value proposition, but also includes critical keywords to increase search engine rankings.
Our copywriters interview the experts in your business and truly get to know the personality of the organization. They ensure the company culture shines through every word to keep a consistent voice throughout the website, further solidifying your brand positioning.
B2B content marketing
With almost all B2B content marketing tactics, the underlying foundation is compelling copywriting. The copywriting helps set the tone for infographic design, white paper creation, blogging, email newsletters and social media marketing. Your firm can be pushing out content consistently, but if the copywriting does not use accurate industry terms or is grammatically incorrect, your content marketing efforts are in vain.
Inbound Lead Generation + Management Guide
In this guide, we share effective tips to create a well-crafted strategy to build rapport with leads.
A Guide to Help You Select the Right B2B Marketing Agency
Finding the right B2B marketing agency to help your company achieve its goals is not an exact science.
Introduction to Digital Marketing
In this Introduction to Digital Marketing, we go back to basics and cover the fundamentals of digital marketing.
B2B Marketing Strategies that Convert
What Does It Mean to Optimize a Blog?
Are Microsoft Ads the Next Frontier for B2B Marketers?
An Overview of GA4 for B2B Marketers
How B2B Firms Use Content Marketing
Does Fresh Content Affect Google Rankings & SEO?
Repurposing Your B2B Content – When & How to Do It
The 2023 B2B Social Media Image Size Guide
5 Great B2B Content Marketing Examples
Creating Content for All Stages of the B2B Buyer’s Journey
What Is a Site Map and Why Is It Important for Your B2B Website Build?
Tips to Overhaul Your B2B Lead Generation and Nurturing
Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.